It provides them with far more control over the product message, it creates an easy one-to-one relationship with its customers, and the money for the watches will be available before the retail sales start - rather than being locked up on a multi-week invoking scheme with multi-national retailers.Ĭash flow is king, especially in the tight turnarounds of consumer electronics manufacturing, so having the customer's cash ahead of the sale is going to be beneficial to the finances of Pebble as well as providing them the contact details that is needed to nurture a successful community of supporters. The Pebble community is certainly a strong and supportive one, and I find it interesting that the Pebble team has moved back to Kickstarter to launch this next phase of products.
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